The Certified Copywriting Specialist (CCS) Strategic Project:
The Certified Copywriting Specialist (CCS) Program requires participants to complete a Strategic Project in order to graduate from the program. This plan is worth 100 points and accounts for 50% of the total grade within the program. Non-submission of this strategic plan will result in an automatic failing grade for the CCS program. If you have any questions, please email us at Team@BusinessTraining.com.
Once you have completed this project, please send it and your request to take your desired exam date at least 2 weeks before the scheduled exam date. To schedule yourself for an exam date, this project must be received, completed, at least 2 weeks before the exam date. For example, to take the October 10th exam date, this project must be received (as well as a request to take the exam) no later than September 26th. You can submit your completed project and select your examination date with the Examination Date Scheduling Form.
Strategic Project Instructions:
You have just been hired to help a company with their sales copywriting. The company is planning an event on public relations and wants to attract professionals in the public relations industry. The firm has had an internal team draft a one page advertisement for the event that will be printed in a major public relations magazine. The company has asked you to improve the draft, shown below.
Using the copywriting knowledge and skills that you have learned through this program, please make at least 6 changes to the advertisement and explain how each correction makes the advertisement more effective (at least one paragraph of reasoning for each change). Your suggestions should be primarily based on the required reading for the course.
To Do – Please find a change to make in each of the following areas:
- Benefits vs. Features
- Headline
- “Psychological Triggers”
- First Paragraph Importance
- “Proving it”
- “Asking for Action”
Release to Edit:
Public Relations Training Seminar
“A Once-in-a-Lifetime Opportunity”
Our company is hosting a full day public relations seminar and workshop from 8:45AM-5PM on January 1st, 2013 at the midtown Yale Club in New York City off of Vanderbilt Avenue. Visit this website for directions: http://www.yaleclubnyc.org/default.aspx?p=DynamicModule&pageid=271983&ssid=142200&vnf=1
What is public relations? The non-advertising form of communication relaying company information to the community, news and media with the goal promoting a person, product, or idea.
Why Should I Attend: This is a once-in-a-lifetime opportunity so you don’t want to miss this INCREDIBLE offer! There will be an unbelievable panel of public relations gurus who will talk about this exciting industry! Drinks and h’ordeuvres will be served to all guests who attend this public relations seminar. You can also advance your public relations career by meeting with all of the best people in the industry.
Who is Hosting This Event? The public relations seminar at Yale Club will be hosted by the Public Relations Industry Trade Association (PRITA), an organization that sponsors public relations events.
How Expensive is This Amazing Seminar? We normally charge $10,000 to attend a conference with such a great panel, but for you we will only charge $999. We accept checks and all major credit cards. If you’re ready to pay $999 ($10,000 value) then simply visit our website’s payment page or mail your $999 check to:
Money for Events Corporation
12345 SW Amazon Drive
Seattle, WA, USA
