1.) How To Write A Good Advertisement: A Short Course in Copywriting by Victor O. Schwab (ISBN-10: 0-87980-397-7). How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you’ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding.
2.) The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joe Sugerman (ISBN-13: 978-0470051245). Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Both of these books are available at Amazon.com, Chapters, Barnes & Noble or your local bookstore. These are also available at most public libraries.
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